← Back

THE DIGITAL TRANSFORMATION IN PLAIN ENGLISH

The buying decisions made today will set companies up for success tomorrow--or not

photo-1504805572947-34fad45aed93.jpg

You may think your company’s current digital setup is like an Audi R8 tearing down the information superhighway, but chances are it’s more like an Oldsmobile stuck in traffic on the Long Island turnpike.

The wasteful days of scrapping your website every few years and juggling standalone software to run your business are coming to an end. The new systems are built to integrate every inch of your company’s computer-based activity. Plus, they’re designed to grow and change along with your business. That’s if you get it right!

READY TO TRADE IN YOUR OLDSMOBILE? 

The starting point is replacing your current content management system (CMS) (WordPress, Joomla, etc.) with its more powerful brother, a web experience management system (WEM). You need a central platform that’s been designed specifically to connect the client-facing side of your business (client portal, website, e-commerce system) with the back-end (your accounting, marketing and operations software, analytics, etc.).

But beware: not all WEMs are created equal! Some will take you into the future, others will only serve you in the short term. Don’t buy a lemon, buy a WEM that’s built to last. Here are the most important features to look for:

Interoperability

How well designed your WEM and the other software are to connect and speak to each other.

Scalability

The ability of your system to handle a growing amount of work (for when your business doubles and triples the size or the needs of your business change).

Data migration

How well your system can manipulate, transfer, and reuse data as you replace out-of-date components with new ones.

Separation of layers

If your WEM was built with a compartment-like design (aka lots of layers), your tech team will be able to modify your system by isolating individual pieces then reusing, updating or adding to them.

Navigating and purchasing the right system will involve interpreting reams of technical language. Unless you have an in-house IT team, you’ll need an experienced digital partner to interpret the technical aspects and guide you as you build your new digital infrastructure. Choose a company that has built similar systems and will take the time to understand your business process, workflows and aspirations.

Until now, technophiles have been the ones buzzing about the “digital transformation”, but marketers need to be talking about it too because they have a leading role in this movement. If marketers aren’t tuned into this seismic shift, they--and by extension the companies they work for--are going to find themselves putting along on the information superhighway in a clunker that’s designed for the scrapyard - again!

 

 

Vancouver

Bogota

Athens

Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
/

Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

hola@backbonetecknology.com

(+571) 7424247
/

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm GMT+2

athens@backbonetechnology.com

(+30) 210 680 3380