See What Your Store Could Be and How to Get There.

The future of eCommerce is already here: AI-powered, connected, and fast-moving.  We help you bridge the gap between what your business could do and what it actually delivers.

THE CHALLENGE

You Know What’s Possible. Something’s Just Slowing You Down.

Most eCommerce teams already have the vision, they just need the systems, clarity, and speed to match it.

Disconnected systems kill momentum.

Disconnected systems kill momentum.

Your tools don’t talk and your results show it.

Legacy platforms block your next move.

Legacy platforms block your next move.

What once worked now slows everything down.

Your data is talking but no one is listening.

Your data is talking but no one is listening.

Insights are trapped. Opportunities slip away.

AI feels like the future but not your present.

AI feels like the future but not your present.

You see the potential. You just need a clear way to make it real.

THE OPPORTUNITY

The Future of E-commerce Isn’t Coming, it’s Here

We help eCommerce brands replace friction with flow turning disconnected tools and processes into one seamless growth engine.

  • Faster launches, fewer handoffs.
  • Smarter insights, cleaner data.
  • Personalized journeys that convert.
  • Teams that move together, not apart.
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Proven Framework

See How AI Helps Your Store Move Faster

A quick demo of how intelligent assistance drives better experiences, smoother operations, and faster decisions.

  • Real-time product discovery powered by AI
  • Personalized journeys that reduce friction
  • Smart recommendations based on customer intent
  • Faster paths from browsing to buying
  • A glimpse of how connected systems unlock momentum
THE SOLUTION

A Proven Framework To Drive Your Transformation

Our AI-driven methodology helps teams move from ambition to execution with clarity, collaboration, and measurable results.

Find what’s blocking progress

Find what’s blocking progress

Identify gaps, friction points, and opportunities for automation.

Work smarter  with AI

Work smarter with AI

Integrate intelligent systems that drive action, not analysis.

Prove fast, learn faster

Prove fast, learn faster

Test, measure, and refine what actually drives impact.

Build systems that keep momentum

Build systems that keep momentum

Scale without losing speed or control.

FREE DOWNLOAD

The AI E-commerce Checklist

A simple, practical guide to spot the gaps in your systems and uncover where AI can accelerate your growth. What’s inside:

✅ Critical bottlenecks slowing your store
✅ A 10-minute self-assessment
✅ Quick wins to automate and connect your tech
✅ A plan to bridge vision and execution

REAL IMPACT IN ACTION

Human-Driven, AI-Enabled Growth Stories

Parlay | eCommerce platform

Modular B2B commerce platform with layered AI workflows

  • MVP delivered in under 4 weeks
  • 60% faster launch timelines
  • 40% less manual work

COLNAGO | AUTOMOTIVE

Empowering Colnago: A digital ecosystem designed to win!

  • Unified ecosystem across 14 countries
  • 45% boost in online engagement
  • 30% reduction in order processing time

JUSTIN ALEXANDER | Fashion/Retail/eCommerce

AI-powered ecommerce experience for a global fashion brand

  • Made-to-order platform
  • Personalized dresses delivered in under 2 weeks
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Why Leading Brands Choose Backbone

We don’t just advise — we execute. Backbone blends consulting-level strategy with hands-on delivery.  We partner with your team to bridge imagination and execution.

Experts in retail and e-commerce transformation
Proven AI transformation methodology
Cross-functional team: strategy, design, and technology
Transparent delivery and measurable ROI

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What Our Clients Say

Real Impact. Real Partners. Real Results.

”The online booking system that BACKBONE developed helped the company to efficiently do their work. The system also enabled the client to communicate with their third-party clients effectively. They were professional, and they utilized modern solutions to ensure the collaboration's success.”


Kelsey Boyer

Women’s Leadership Accelerator

Founder

“Backbone’s agile process, weekly reviews, and proprietary AI orchestration environment gave us exactly what we envisioned, and the UI went beyond expectations. We’d absolutely choose Backbone again.”


Neil Rerup

Parlay - AI Commerce

Founder

”The cooperation has been amazing and the deliverables were met each time.”


Xanthianna Gerashimidou

EYDAP

Communication & Marketing Architect
Rating stars

”The online booking system that BACKBONE developed helped the company to efficiently do their work. The system also enabled the client to communicate with their third-party clients effectively. They were professional, and they utilized modern solutions to ensure the collaboration's success.”


Kelsey Boyer

Kelsey Boyer

Women’s Leadership Accelerator

Founder
Rating stars

“Backbone’s agile process, weekly reviews, and proprietary AI orchestration environment gave us exactly what we envisioned, and the UI went beyond expectations. We’d absolutely choose Backbone again.”


Neil Rerup

Neil Rerup

Parlay - AI Commerce

Founder
Rating stars

”The cooperation has been amazing and the deliverables were met each time.”


Xanthianna Gerashimidou

Xanthianna Gerashimidou

EYDAP

Communication & Marketing Architect
Frequently questions

Still have questions?

  • Not at all. Most progress starts by connecting what you already have.
    We integrate with your current setup and only suggest changes that truly improve performance.

  • In the spots your team barely notices: repetitive steps, manual handoffs, and missed signals between tools.
    That’s where small automations create space for creative and strategic work again.

  • Most teams notice faster launches and cleaner data within the first 8 weeks once workflows start aligning.
    We measure every step so your team can see progress, not just feel it.

  • You’ll get a quick breakdown of what’s slowing you down and what’s ready for AI.
    If it makes sense, we can walk through your results together on a short call. No pressure, just clarity.