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White Key

A UNIQUE DIGITAL EXPERIENCE IS A NECESSITY, NOT A LUXURY.

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Brief.jpg

About the project

The White Key Vila experience is concierge services to their clients, collectively representing the brand's trademark, Backbone conducted a number of discovery session to gain insight of user habits and tendencies when searching for a villa. With several unique traits and habits identified, the initial outcome was to group the villas into themes. Once an additional data mining was conducted, the team further determined crucial search criteria - such as destination, number of people, number of beds - which were utilized in a filtering system based on their respective importance.

Project development

The team worked extensively to identify the key drivers needed to deliver a user experience that would resonate with their customers. This approach enabled the team to design a clean and visually appealing villa section. Further, when a visitor first lands on the homepage, they are captured by the phrase "I am dreaming of...", enticing them to immediately search for their dream villa based on the intuitive filtering system and auto complete feature.

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Outcome

Highly aesthetic visuals and HTML videos were embedded throughout the website to showcase the villas. Google Maps with pins of the locations of the villas, accompanied by relevant information about each destination, were also incorporated. Thus, online visitors – regardless of their familiarity with Greece – can easily obtain engaging information.

Vancouver

Bogota

Athens

Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
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Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

hola@backbonetecknology.com

(+571) 7424247
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Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm GMT+2

athens@backbonetechnology.com

(+30) 210 680 3380