About the project
Race Face and Easton Cycling have stand-alone websites with unique product lines that cater to distinct market segments, but their sites share similar user groups: dealers, distributors, athletes, cycling enthusiasts and internal stakeholders. These tech-savvy clients wanted a variety of ways to present their content—and they had absolutely no appetite for cookie-cutter e-commerce templates that dictate how their products are displayed.
For their digital transformation they wanted to created a stunning site that will target new audiences and build a strong customizable e-commerce foundation to enable online purchasing and facilitate future integration with warehousing while managing the complexities of their products. At no stage was there any room for compromise on design or functionality.