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Elestor Lighting

The newly founded light fixture brand that Eleni and Nestor had dreamed about for years needed a name and a website.

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About the Project

The newly founded light fixture brand that Eleni and Nestor had dreamed about for years needed a name and a website. In Backbone, we envisioned the best possible way to promote their innovative approach and to highlight their made-to-measure solutions.

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The Challenge

Starting from scratch, Backbone thoroughly researched the competition and produced a Discovery report in order to deeply understand the lighting market and Elestor’s position. The Discovery process leads to a name and logo design and then to a detailed wireframe for the website. The main pillars needed to be the made-to-measure solutions, the unique designs, and the smooth user experience.

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The Solution

The responsive website we designed displayed all the necessary information about the company and its history. With a responsive design, we knew that consumers would be able to view their site regardless of where they are. The complete catalog of Elestor’s products can be accessed from a smartphone or a laptop at home and they will be ready to respond to their clients’ growing needs.

The Outcome

Backbone created a modern and elegant site that is in full harmony with Elestor’s esthetics and philosophy. The responsive technology and the filters facilitating the search for the client made for a friendly and informative site. The SEO strategy that we implemented helped the website to rate higher in searches and to find its audience. The Elestor team can access the Expression CMS and list any new product in a second due to the training provided by Backbone.

Vancouver

Bogota

Athens

Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
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Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

salesteam@backbone.digital

(+57)(1) 7424247
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Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm GMT+2

athens@backbonetechnology.com

(+30) 210 680 3380

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