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Gabrica

Gabrica is a Colombian multinational pet nutrition and health company offering comprehensive solutions aimed at veterinarians and pet owners.

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About the Project

Gabrica was looking to expand their business across Latin America in the pet nutrition and health sector with the ultimate goal of becoming the main e-commerce platform and an online community around pet health and products. In order to do this, they would need a refreshed, mobile-friendly, and visually appealing website with enhanced technology to handle online ordering, while maintaining the data contained in the existing CRM.

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Project Development

After defining the needs of Gabrica’s various user profiles from both front- and back-end perspectives, we identified the key aspects of an impressive platform. The design flowed from these imperatives. We integrated systems that REST APIs with XML in SOAP or jsons with Expression, giving us flexibility to work in Dynamics AX. The online store in Colombia was adjusted to support sales processes using credit cards or debit.
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Outcome

While the refreshed website looks great on any platform, the real changes took place under the hood. Using ERP Dynamix AX and PayU, online sales are now simple and trackable, from order through to delivery.

Vancouver

Bogota

Athens

Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
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Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

salesteam@backbone.digital

(+57)(1) 7424247
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Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm GMT+2

athens@backbonetechnology.com

(+30) 210 680 3380

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