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Superfoods

Creating a website with vitality for nature’s own products

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About the project

SUPERFOODS NATURE’S BEST® website was one that needed to reflect the recent rebrand. The client wanted a digital asset that would promote their products and be in line with their new brand positioning. With the majority of today’s consumers conducting product research online before making a purchase, it was imperative that we communicated SUPERFOODS’ natural authenticity to potential customers through their new website.

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Project development design

We designed a responsive website that shows information about the company and its history. With a responsive design, we knew that SUPERFOODS consumers would be able to view their site regardless of where they are. Whether they’re browsing from a smartphone in the natural food aisle or a laptop at home, they can easily view all of the product offerings right at their fingertips.

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Development

In the product page, our team split SUPERFOODS’ products into different categories, such as detox, energy, memory, stress and more. We surrounded this with backgrounds and inline artwork of beautiful imagery. Our goal was to display the basic material and ingredient of each product, without looking pharmaceutical.

Group users

Consumers

Once clicking on a product of, consumers are able to find basic item information, ingredient details and the suggested use. Under each product users can also see other related information, such as product benefits and related items.

We also created a section called “Discover SUPERFOODS” where users could find helpful information about each super food.
In the new blog section, we placed articles written by doctors, nutritionists and other specialists, with tips about health and wellness.
 

Collaborators

We also created a portal section, where SUPERFOODS’ collaborators can log in with their user info and download marketing materials.

 

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Outcome

SUPERFOODS now has a digital asset that can serves as the framework for their new brand image. New products or categories can easily be added, while maintaining the organic look and feel of the site, as a testament to their all-natural ingredients.

They now have long-term digital assets that will grow with them, and serve as their strongest advantage, that use the right e-commerce platform, different than many retailers are using Shopify and similar platforms for their e-commerce needs, these systems can't tackle complex product data presentation and workflow requirements.

 

Vancouver

Bogota

Athens

Backbone Canada

55 East 7th Ave Vancouver, BC M-F 10am-6pm PST info@backbonetechnology.com (+1) 604.713.8560

Backbone Canada

55 East 7th Ave Vancouver, BC
M-F 10am-6pm PST

info@backbonetechnology.com

(+1) 604.713.8560
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Backbone Latam

Cra 9 # 77-67 Oficina 804 M - F 9:00 a.m - 7:00 p.m hola@backbonetecknology.com (+571) 7424247

Backbone Latam

Cra 9 # 77-67, Oficina 804
M - F 9:00 a.m - 7:00 p.m

hola@backbonetecknology.com

(+571) 7424247
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Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens M-F 10am-6pm PST athens@backbonetechnology.com (+30) 210.680.3380

Backbone Greece

Leof. Dimokratias 11, Melissia 151 27, Athens
M-F 10am-6pm GMT+2

athens@backbonetechnology.com

(+30) 210 680 3380