Backbone | Approach

digital masterkey

We simplify the digital complexity into easy-to-use digital products that drive business value.

Whether you're a small business looking to launch a digital product or a large enterprise looking to revolutionize your digital ecosystem, we have the expertise and passion to bring your vision to life with a user-centered approach. We ensure that your solution is intuitive, engaging, and meets the highest standards of functionality and aesthetics.

Envisioning Our Clients' Journey

What Success Looks Like



Unparalleled digital experiences with revolutionary tools and tailored services that drive customer acquisition.



Harness Net Promoter Score and Customer Lifetime Value insights to drive ensure sustainable retention.



Operational efficiency, workflow automation, and replacement fragmented tech stacks with our DXP.



Foster deep engagement with cutting-edge digital solutions that evolve with your customers' needs.



Fuel business growth with continuous digital services & conversion-driven experiences, CLV and revenue metrics.



Accelerate time-to-value/market with Backbone's Digital Experience Platform (DXP) and proven approach, reducing time and cost of implementation.


What we'll do for you

01. Discovery & Business Analysis

A transformative journey of discovery, uncover the essence of your business, connect with your audience, and pave the way to success.


Still have questions?

  • What factors affect the budget of a digital product?

    Projects with advanced features, intricate functionalities, and customizations will generally require a higher budget compared to simpler solutions. Integrating with third-party APIs or incorporating cutting-edge technologies may incur additional costs.


    Highly tailored user interfaces and interactive elements may require more resources. Also, the timeline and development speed desired can influence costs. Expedited development schedules may require more resources to meet the deadlines.

  • Absolutely! Starting small and scaling out later is a common and strategic approach in digital product development. It allows businesses to validate their concept, gather user feedback, and make necessary improvements before investing in extensive development.


    We prioritize flexibility and scalability in our digital solutions! Our development process is modular, which means we can build a strong foundation for your digital product and then incrementally add features and functionalities as your business evolves.

  • The development timeline for a digital solution can vary depending on its complexity and scope. Simple projects with standard features may take a few weeks, while more intricate solutions can span several months.


    During the initial discovery phase at Backbone, we work closely with our clients to define project requirements and establish a realistic timeline. Our agile development approach allows for continuous communication and iteration, ensuring that the development process remains on track.


    While we strive to deliver projects as efficiently as possible, we prioritize quality and thorough testing to ensure the final product meets the highest standards.

  • The choice of a web platform or Content Management System (CMS) depends on your specific needs and project requirements. At Backbone, we understand that each business is unique, and we offer tailored solutions to match your objectives. Whether you need a user-friendly interface for frequent content updates or require advanced e-commerce capabilities, we have the expertise to guide you towards Expresia, our DXP that aligns with your goals and provides a seamless digital experience for your users.

What you´ll get

Whether we're building a corporate website or a complex ecommerce application, we’ll always deliver the highest standard product that meets your business needs and exceeds your expectations. Here are a few features that come ‘built in’ to our digital solutions.

Goal Orientated

Quick & direct paths to conversion through clear consumer journeys tailored to your target audience.

Custom Design

User centric, brand driven design that delivers an intuitive and effortless user experience.

High Performance

Solutions optimized for speed and delivery of your content effectively across the globe.

Mobile First

Helping your customers find you regardless of where they are and what device they are using.


Don't be shy, greet us!

We’d love to hear about your project and how we can help you.

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