A leading software & technology company leverages the web’s top tech
Data Communication S.A. was founded in Athens in 1987. Software development for both public and private enterprises and organizations including accounting firms is its dominant line of business.
Data Communication is among the top software development companies in Greece and is also a strategic partner of Microsoft. They employ over 150 experienced software engineers, technical experts, project managers and marketing specialists located within their Athens headquarters and two regional offices in Patra and Thessaloniki.
The Ask
Backbone was entrusted with the redesign of Data Communication’s new website and tasked with the challenge of creating a digital platform that would transform their customer experience. Given the client’s diverse target audience, derived from a variety of market segments with very specific online needs, we had to ensure a tailored & personalized experience for each user group from a single digital location.
The redesign goal was to increase targeted website traffic, generate more leads online and in turn boost conversions and online revenues. Data Communication requested a platform that would offer unrivalled support to its vast customer base who constantly requires updated documentation and training materials for the many software solutions offered by the company. Ultimately, they wanted to promote and multiply their partner network of resellers all over the country.
A strong SEO strategy was crucial in building a constant and consistent flow of quality traffic and high converting leads to the website over the long term. By carefully researching and analyzing the target groups and by cleverly selecting keywords based on segmented audiences we were able to optimize and grow organic traffic quickly.
The combined efforts of content posted to the blog and social media action further boosted visitability and conversions.
By conducting a digital audit on the client’s existing website and a full discovery of their current business operations, we quickly defined a project roadmap that we were confident would bring results. The underlying foundation of the new website redesign was based on an in-depth SEO strategy that would help Data Communication boost organic traffic over the long term bringing high-quality traffic and increasing conversions.
SEO Strategy
A strong SEO strategy was crucial in building a constant and consistent flow of quality traffic and high converting leads to the website over the long term. By carefully researching and analysing our target groups and by cleverly selecting keywords based on segmented audiences we were able to optimise and grow organic traffic within a short time span.
The combined efforts of content posted to the blog with social media activities further boosted visitability and conversions.
The new Data Communication website now receives more traffic from target customers interested in their products, to existing customers looking for support, to partners interested in becoming resellers of their software. Further to that, conversions have increased and they have seen a rise in customer retention since the redesign.
Data Communication’s web and marketing teams successfully manage their website autonomously, adding content and new sections for their growing product offerings as well as making copy adjustments that improve their overall marketing approach. They are able to work and manage their digital system without regular involvement of BACKBONE - although we are always by their side whenever they need our help.
.svg){kind=logo}
.svg)
.jpg)
.jpg)
.jpg)
.png)
.svg)
.svg)
.svg){kind=logo}
