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Expresia Marketing Coordinator

Full Time

As a contributing member of the Expresia marketing team, the Marketing Coordinator is responsible for managing our SEO/SEM strategy and initiatives to drive business growth, meet key performance metrics, and address digital marketing needs.

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The Marketing coordinator reports to the Head of Product. This role involves close collaboration with Expresia's marketing team and Backbone's sales and marketing teams to create, evaluate, and optimize campaigns, content performance, and KPIs, ultimately translating these activities into actionable business results and recommendations.

Qualities/Expertise needed
  • Bachelor’s degree (or higher) in Marketing, Advertising or a related field.
  • Clear and current understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building
  • Familiarity with tactical aspects of key digital marketing efforts: SEM, SEO, email marketing, social media, and digital media buys
  • At least two years of experience running SEM and/or SEO efforts in the software space
  • Knowledge of digital marketing tools such as Facebook Business Manager, Google Ads, Google Tag Manager, Google Search Console and Google Analytics
  • Command of SEO software such as SEMRush, Hrefs and/or Screaming Frog
  • Familiarity with CRM software - ActiveCampaign is a plus
  • Strong grasp on data analysis to draw conclusions and build recommendations 
  • Outstanding ability to think creatively and identify and resolve problems.
  • Excellent analytical, organizational, project management and time management skills.
  • Strong command of business English (B2 or higher)
Principal Duties and Responsibilities:
  • SEO/SEM Strategy: Develop and execute a growth strategy within our web presence using SEO/SEM to drive demand and revenue growth for Expresia and its customers.
  • Online Advertising: Create, implement, and continually optimize online advertising campaigns to drive sustained growth in high-performing marketing channels.
  • CRO and Landing Page Optimization: Optimize landing pages and conversion paths to maximize the effectiveness of online advertising campaigns, ensuring high conversion rates.
  • Advertising Budget Management: Manage advertising budgets, allocating resources effectively, monitoring spending, and providing detailed reports on budget utilization.
  • Content Marketing: Coordinate content marketing efforts, including content creation, distribution, and performance analysis, to support SEO/SEM strategies.
  • KPI Tracking and Reporting: Define and track KPIs, including click-through rates, conversion rates, ROI, and others, reporting regularly on campaign performance.
  • CRM Integration: Utilize CRM software (e.g., ActiveCampaign) to enhance marketing efforts, improve customer engagement, and drive lead nurturing initiatives.
  • A/B Testing: Conduct A/B tests to refine marketing strategies and improve campaign performance, utilizing tools or platforms tailored for A/B testing.
  • Collaboration with Creative Teams: Collaborate with creative and content teams, providing clear briefs, monitoring performance, and ensuring creative output aligns with business goals.
  • Global cooperation: Collaborate effectively across different time zones and regions, ensuring clear communication and coordination in a remote working environment.
  • Senior Management Reporting: Provide regular reports to senior management and C-level executives, updating them on Expresia's marketing strategies, achievements, and areas for improvement.

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