Company

Empowering Businesses for the Future Through AI & Digital Transformation

Our Vision

Harnessing 25+ Years of Expertise to Drive Your Digital Evolution

At Backbone, our vision is to empower businesses to thrive in the digital era by seamlessly integrating advanced AI and digital technologies that drive growth, innovation, and efficiency. We aim to simplify the complexities of digital transformation, helping organizations stay ahead of the competition and scale effectively. By uniting disparate technologies into cohesive digital ecosystems, we create smarter, future-proof solutions that enable businesses to make data-driven decisions, automate processes, and foster long-term success, all while building trusted partnerships that guide them through the ever-evolving digital landscape.

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400+ Clients
1000+ Digital Productions
100+ Backbonians Worldwide
25+ Years of Know How

Why Backbone

The Backbone Advantage

AI-Driven Innovation

AI-Driven Innovation

We leverage artificial intelligence to power smarter business decisions, optimize customer experiences, and automate processes at scale, helping you stay ahead in an ever-evolving digital landscape.

Sustainable Integrated Digital Ecosystems

Sustainable Integrated Digital Ecosystems

By seamlessly integrating your existing technologies with our proprietary platform, Expresia, we create a unified digital operating system that grows with your business, ensuring long-term scalability and adaptability.

Tailored Digital Strategies

Tailored Digital Strategies

We understand that no two businesses are the same. That’s why we craft bespoke digital strategies that align with your unique goals and challenges, ensuring your transformation is always on the right track.

A Trusted Partner for the Long-Term

A Trusted Partner for the Long-Term

We don’t just deliver a one-off solution—we build lasting partnerships. Our ongoing support ensures that you always have the right tools, resources, and expertise to adapt and evolve.

Global & Diverse Expertise

Global & Diverse Expertise

Our remote-first, global team spans North America, South America, Europe, Asia, and Africa, bringing together the best talent from around the world to deliver diverse perspectives and world-class solutions.

End-to-End Service & Support

End-to-End Service & Support

From initial strategy development to execution and ongoing support, we offer a comprehensive suite of services, ensuring that every aspect of your digital transformation is expertly handled, so you can focus on growing your business.

Leadership Team

The Team Behind Backbone

Canada

Marcus Charalambous

Chief Executive Officer

Colombia

Carlos Fonnegra

Chief Strategy Officer

Greece

Stelios Peristeris

Chief Growth Officer

Greece

Nikos Koutakis

Chief Technology Officer

Colombia

Nicole Abusaid

Chief Customer Experience

Colombia

Camilo Fonnegra

Chief Financial Officer

Canada

Paula Amador

Chief Product Officer

What We Do

AI-Driven Digital Experiences

From dynamic websites and e-commerce platforms to AI-driven automation tools, we help businesses create personalized, seamless user experiences that boost engagement and foster loyalty.

Enterprise Integrations & Business Automation

We specialize in integrating existing business systems, such as CRM, ERP, and cloud infrastructure, into one cohesive ecosystem that simplifies processes, enhances decision-making, and drives operational efficiency.

Digital Strategy & AI Transformation

Our team works closely with businesses to craft and implement digital strategies that are aligned with long-term objectives, ensuring every aspect of your digital presence is optimized for impact and growth.

Ongoing Support and Growth Models

Digital transformation is an ongoing journey. We offer flexible support models that ensure you have the resources, expertise, and technology to stay agile and continuously grow.

OUR GLOBAL REACH

Backbone’s digital solutions are trusted by businesses across the globe. We have helped countless clients transform their digital presence, with expertise spanning industries from retail and finance to technology and healthcare.

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OUR TEAM

The Backbone of the Future

Backbone operates with a fully remote, global team, bringing together top talent from across North America, South America, Europe, Asia, and Africa. This flexible, collaborative model allows us to deliver innovative solutions anywhere, anytime. Empowered by AI-driven automation and cutting-edge technology, we’re building the scalable, adaptable agency of the future, focused on delivering high-impact results.

Technology Partners

Cutting Edge Technologies

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AI READY TECHNOLOGY

The AI-Ready DXP That Helps You Escape the Digital Chaos

Expresia is an all-In-One SaaS Digital Experience Platform that empowers brands to create future-proof digital assets. From start-up to enterprise, businesses can now invest in a long-term solution that offers a sustainable competitive edge.