By understanding Kafsis’ unique challenges, the team was poised to deliver a set of specific business outcomes – one of which included the transformation of the old corporate website into a relevant business tool. The new site design included a powerful digital experience, incorporating current content and self-service capabilities that targeted specific users. 

Overhauling the site map and user experience was essential in providing the specific user groups easy access to the information available. New online forms were created to enable farmers, for example, to register their animal by-product waste and specify their requirements directly with Kafsis. Once the farmer completed the online form, a company representative would follow up and convert the lead into a potential customer for Kafsis.

The online forms functionality was improved, allowing site visitors to support and donate to listed funds that Kafsis has committed to, for example, increasing public awareness and monetary efforts directed to global reforestation. This collective approach allowed Kafsis to gain profit from its reinvigorated web presence while bringing them closer to their vision of a safe and clean environment.