Backbone | VOU


The future of community living, today.

Solutions Website
VOU Logo

VOU is a real estate project located in the business heart of Bogota in Colombia. This co-living lifestyle property aligns with its global trendsetter counterparts as providing home, community, well-being, work, and entertainment all under one roof. As a sustainable urban renewal project, VOU also aims to positively impact its city and community.

Client Goals

VOU’s expected growth was stalled by the Covid pandemic in 2020; they came to BACKBONE looking for solutions relative to how they can boost their online sales and move quickly in selling their remaining properties.

Opportunities and challenges

Opportunities and challenges

This co-living property is a building of elegant, avant-garde architecture; its lifestyle concept has been curated to compliment the lives of global professionals looking to experience ease of living, high quality amenities, and a sense of community. 


BACKBONE was posed with the challenge of developing a digital system that accurately communicated all of the individual and communal property offerings, provided automated scheduling, functioned as a sales platform, and reflected VOU’s unique culture and brand.



The strategy

Using Expresia, our proprietary DXP, BACKBONE developed a website that offers its visitors virtual tours of each apartment, an interactive map of the available apartments by floor, and automated appointment scheduling, all within a refined, user-friendly and brand aligned design.


For the VOU team, our CMS implementations allow for a high level of content customization, direct and hassle-free integrations with several other platforms, and the secure storage of large amounts of customer information without delay or failure in the system.


The strategy

The result

BACKBONE continues to work hand-in-hand with the VOU team. A brand new website, coupled with the successful implementation of our marketing solutions - including campaign execution, email marketing and social media management - has facilitated VOU’s 40% increase in sales in just 6 months.

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Next project

VOU is now a Digital Company. Wanna make the switch?