Website, Property Management Solution & Mobile App

Solutions Branding, Website, E-commerce, Web Application, Mobile App
Industry Tourism, Real Estate, Travel & Hospitality
Location Europe
  • Digital Marketing Strategy
  • SEO & Content Strategy
  • Digital Transformation
  • Ecommerce
  • Visual Brand & Applications
  • UX & UI Design
  • Custom Web Application
  • APIs & System Integrations
  • Hosting & CDN Networks
White Key Logo

White Key Villas is the leading luxury villa rental company in Greece offering the most premium 300 villas in the country for short-term, serviced vacation rentals. It is a full-service hospitality and concierge company, as well as an on-site travel specialist, serving individual guests and travel agents from all over the world.

Clients Goals

White Key Villas initially approached Backbone to help build an inspiring and streamlined user experience for potential and existing customers who were looking to book high-end villas in Greece.  They wanted to stand out from the competition by offering a first-class customer journey online that matched their impeccable services and brand.  

With a business model that included b2c villa rentals, concierge services, real-estate and with a formidable b2b partner network, it was quickly apparent that White Key Villas needed more than just a great website, they needed a variety of customized digital applications and integrations that would automate their business and take their operation to a new level.  

Opportunities & Challenges

Opportunities & Challenges

By analysing the client’s business processes, we were able to identify significant technological opportunities that if capitalized on, would vastly enhance the way in which White Key Villas operated, from a sales and billing standpoint, all the way to their marketing and customer success strategy. 

Through a series of open minded discussions with an ambitious client, we were able to align on a clear digital transformation vision and common execution roadmap, for turning White Key Villas into a truly digital company. The successful integration of innovative technologies into their business would help them gain that extra edge required to make them an industry leader, keeping them a step ahead of their competitors.

The Strategy

After conducting our initial discovery sessions and workshops we were able to identify and prioritize the key areas that we would need to tackle in order to guarantee success. We wanted to help potential customers find White Key Villas easily, give them the ability to complete bookings quickly through a streamlined and fully automated process and provide a seamlessly integrated experience while they were on their travels.

The Strategy
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The solution

Some brief introduction about all the solutions we are explaing below. So we can always have the case studies split into 3 main parts. Client Goals or The Ask, The Solution & The result.

White Key Villas Website

A website for the real-estate arm of the White Key business

Custom Search - Desktop
Custom Search - Mobile
Villa Filtering - Desktop
Villa Filtering - Mobile

Multiple filtering / grouping options such as villas by “Theme”

Booking Experience - Desktop
Booking Experience - Mobile

Test Booking - Exprerience

Photo & Video Content - Desktop
Photo & Video Content - Mobile
SEO Strategy & Content

SEO Strategy & Content

A strong SEO strategy was crucial in building a constant and consistent flow of quality traffic and high converting leads to the website over the long term.  By carefully researching and analysing our target groups and by cleverly selecting keywords based on segmented audiences we were able to optimise and grow organic traffic within a short time span. 

The combined efforts of content posted to the blog with social media activities further boosted visitability and conversions.

Full CRM integration & Property Management System (PMS) Development

A Seamless Back-end that handles sales, bookings, billing and guest logistics

  • Streamlined Booking Process
  • Payment online
  • Digital Signage
White Key Agent Portal

White Key Agent Portal

A portal for agents who have White Key Villas inventory at their fingertips and the tools they need to manage their bookings and commissions

White Key Mobile Application

A portal for agents who have White Key Villas inventory at their fingertips and the tools they need to manage their bookings and commissions

  • Vital information about their booking
  • Details about their villa and destination
  • Ability to book and manage tailored concierge services
  • Streamlined communications with the White Key team
White Key Mobile Application
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White Key Realty Website

A website for the real-estate arm of the White Key business

White Key Realty Website - Image
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The result

White Key Villas, apart from being a villa rental business, is now also a fully digital business. Backbone has helped them digitize and automate their operations from sales, to logistics, to complex booking procedures, booking systems and financial processes. This enhanced customer experience, combined with their excellent know-how in their field are what make White Key Villas the #1 villa rental company for high-end greek properties in the world.

The key to their success has been their forward thinking team, who is always looking to evolve and innovate on the digital channel.  Their mission for true digital transformation combined with the trust they have shown in our agency, giving us opportunities to explore and innovate, have been the key elements that have led to our collaborative success.

Our relationship has grown from a classic client / vendor relationship into something much stronger - a digital partnership.

“BACKBONE has played a pivotal role in digitally transforming our business and aside from an excellent team, it’s their positive attitude and willingness that has led us to success.“

Dimitris Giannakopoulos

Managing Director & Owner of White Key Villas

Something Else


Increased Revenue


More stuff


Next project

White Key Villas is now a Digital Company. Wanna make the switch?

What do you want to achieve? Send us a request