Create a new digital experience

Looking to develop a new website, e-commerce, or mobile app?

We can help you build a new website, ecommerce platform, mobile application or anything else online.

Whether it’s a small internal app or a platform for millions of customers, our design and development teams can help you build your product for scale. We build simple products for complex industries by challenging assumptions with a user-centric lens. We help clients translate complicated requirements into easy-to-use products to deliver an experience that helps customers solve problems—ultimately driving business value.

What you'll get

Whether we're building a corporate website or a complex ecommerce application, we’ll always deliver the highest standard product that meets your business needs and exceeds your expectations. Here are a few features that come ‘built in’ to our digital solutions.
Goal Orientated
Goal Orientated

Quick & direct paths to conversion through clear consumer journeys tailored to your target audience.

Custom Design
Custom Design

User centric, brand driven design that delivers an intuitive and effortless user experience.

Mobile First
Mobile First

Helping your customers find you regardless of where they are and what device they are using.

High Performance
High Performance

Solutions optimized for speed and delivery of your content effectively across the globe.

Data Driven
Data Driven

Learn from your users through analytics and make informed decisions about your marketing efforts.

Search Engine Friendly
Search Engine Friendly

Easily discoverable on search engines helping the constant increase of organic quality traffic.

Quality Content
Quality Content

Rich imagery, videos, infographics and engaging content that attracts visitors.

CMS & ecommerce
CMS & ecommerce

Easily manage content and ecommerce seamlessly within a single platform - Expression.

Fully Integrated
Fully Integrated

Modern web solutions that are easily connected through 3rd party integrations.

Flexible & Maintainable
Flexible & Maintainable

Enjoy the freedom to explore ideas and the flexibility to change often and fast.

Secure
Secure

Top level security that offers peace of mind when dealing with sensitive data and online payments.

Scalable
Scalable

Our solutions are designed to provide full future expandability and adaptability as your needs grow.

Cloud SaaS
Cloud SaaS

A SaaS cloud-only approach focused on giving you freedom from infrastructure and security problems.

Complete Autonomy
Complete Autonomy

Have the choice of autonomy and empower your team with the web's top technologies and tools.

Transformative
Transformative

Big or small, our solutions are always built to digitally transform your business in one way or another.

What we'll do for you

Over the course of the project, our combined teams will work together through a series of project phases.
  • Discovery & Business Analysis

    In the Discovery phase we analyse your business case, your target audience, your competition, your key messaging and any digital historical data if available. We identify KPIs and project goals, clarify technical scope, document user stories and map out the project roadmap.
  • Architecture & Content

    We conduct a content audit and develop your website or application sitemap. We present the pages in the form of interactive wireframes as well as user desired flows. We carry out a Keyword Research exercise that will be the foundation of your SEO strategy.
  • User Experience Design

    Our designs are fully custom and pixel perfect, driven by your brand and the needs of your target audience. We present final design templates that incorporate high quality media assets and offer a tailored and innovative user experience. All designs are scalable and based on a UX style-guide.
  • CMS Configuration

    Configuration of your Content Management System (CMS) and the architectural foundations of your solution. We set up the network and hosting configurations, development environments, user permissions and customized workflows. We build your sitemap, custom data fields, templates, prepare connections to any 3rd party APIs and plan out our content migration strategy.
  • Web & Application Development

    During this phase we will develop the front-end and back-end of your website. We build in the client business logic and application layer of your website. Our developers are continually up to date with the technologies that are required to build cutting edge digital user experiences.
  • Third Party Systems Integrations

    Based on the user stories, technical analysis, data modelling outlined in the Discovery phase, we implement third-party systems integrations based on the project scope. We use ExpressionTM extensible industry leading API to ensure that all systems are connected and operating optimally.

  • CMS & System Training

    The web solution will be built to allow both technical and non-technical users to work on the website simultaneously but with complete independence. We will provide training and guidance on the CMS so that your team can upload content freely.
  • Content Upload & Migration

    We execute content migration and support your team throughout the content upload process. Our QA team stands by to make any corrections / adjustments required as we see the impact of actual content on the website.
  • Quality Assurance Testing

    Once our designers and developers have finished their work, our Quality Assurance team will get to work testing your website’s performance. We use various tools to benchmark your website for loading, responsiveness, speed and ensure that there are no errors or bugs.
  • User Acceptance Testing

    The delivery of the final web solution is dependent on the project adhering to the documented project scope and the successful execution of each of the user stories. Once we receive your acceptance and you are ready to release the website to the public we deploy it on your domain.
  • Solution Deployment

    When replacing an existing website, it is important to ensure a smooth transition, minimizing any potential loss of traffic. To make sure of this, we create the appropriate 301 Redirects, so that URLs from your old website, that have been indexed by search engines or have been linked to from external sites will redirect to your new website.
  • Hosting & Ongoing Support

    Going live is just the start of your website or application’s lifespan and a solid ongoing support relationship is key to ensuring success over the long term. Our team can provide a variety of ongoing support options and / or SLA agreements based on your needs.

Examples of our work

Tourism Real Estate Travel & Hospitality

White Key

Branding Website E-commerce Web Application Mobile App

Energy

nrg

Website Web Application

Professional Services Finance

iCapital

Website

Mining

Teck

Branding Website

Why Backbone

Go-to-market faster

Go-to-market faster

A global team & streamlined processes combined with cutting-edge unified technologies

Scalable, sustainable digital solutions

Scalable, sustainable digital solutions

Digital products that will grow your business and scale with your business

Solutions tailored to your budget

Solutions tailored to your budget

Affordable & practical solutions custom-fitted to your needs and capabilities

All your digital needs in one place

All your digital needs in one place

Your digital partner with a global team of sophisticated in-house consultants and practitioners

Proven digital expertise

Proven digital expertise

Real, earned digital know-how from working with hundreds of clients and creating our own tech

Top-shelf customer service & support

Top-shelf customer service & support

A refined and streamlined customer journey, from sales, through production, to support

Brief us

We’d love to hear about your project and how we can help you.

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