Backbone | Archies


Strengthening the digital power of our ally

Solutions Website
Industry Food
Location South America
Year 2018
Archies Logo

Archie's wanted to increase and intensify its digital presence but also provide its customers with a platform to view their full menu and place orders online. They also needed to showcase a new site for children's parties.

About the Project

About the Project

Archie's Pizza is an innovative business concept characterized by a pleasant, familiar and contemporary atmosphere. All meals are made by trained experts with the highest quality of ingredients. They strive to continually offer new and inventive dishes.

Archie's wanted us to create an e-commerce site that would showcase the menu items, allow for online ordering and also renew their corporate branding.  They also required another separate site designed for their new children's party business. This site was to introduce the new brand and create awareness of their new venture.

Project Development

Our digital team designed the site to have the same online shopping experience that customers had when visiting the restaurant. This meant using bright, full-colour images and maintaining the colour scheme of the site with the look and feel of the restaurant.

Archie's Trattoria was designed to reflect the essence of the brand and philosophy of Archie's. Customers visiting this site are able to reserve a table at any location as well as view blog entries and promotions.

We were able to integrate the online store with the existing address center already in use by Archie's to facilitate the placement of online orders. For administrators, we were able to create an easy-to-use interface to allow real-time management of orders received from the digital platform.

Also, a new pricing extension was created for Archie's Piccoli which now allows customers to receive a quote for a children's party package after inputting a specified date and an expected number of guests.


Archie's customers now have three unique sites to choose from based on their needs, all of which are easy-to-use and showcase the brand.

Archie's has already experienced an increase in the number of orders and sales throughout the region including an expansion of their customer base.