Designing a new brand concept to lead up the market

Solutions Branding, Website
Location South America
Year 2018
  • APIs & System Integrations
  • Display Layer (HTML5,CSS3,JS)
Fonnegra Gerlein Logo

Fonnegra Gerlein is a real estate company with more than 44 years of experience. They wanted to show their knowledge and contribution to the real estate market with a current visual identity in addition to making the search for real estate easier.

About the Project

About the Project

Fonnegra Gerlein wanted a modern and current site to showcase their knowledge and experience within the real estate market. They also wanted potential customers to be able to search for real estate in a more user-friendly way.

Through a strategic consultancy process with Fonnegra we were able to show results of an experienced and accomplished real estate team. We took a creative approach in order to include all requirements, but still have an easy way for Administrators to manage the site in order to allow them to stay up to date with the market and make decisions based on the comments of their customers. 

  • Communication guidelines

    We improved the content, creating a communication with an original, professional and quality tone.

  • Project Development

    Brand Development: We provided advice that was relevant to the business as well as incorporating their experience and was able to provide a more modern, entrepreneurial and uncomplicated brand.

  • Geolocation

    We applied this technology to help the user to segment their experience depending on their search and the sectors they need to facilitate navigation

  • API Development

    At this stage we defined who the users were, the functional experience within the platform and how they will interact with it.

  • Display Layer (HTML5, CSS3 / SCSS, JS)

    We developed an integral page that would gather the robust information of the previous page in a simpler way.


The Fonnegra Gerlein team now has an updated site and brand image which allows them to better showcases themselves and their brand to their customers in addition to a easy to use Expression interface to keep all of their listings up-to-date.