Backbone | Di Lucca To Go


Rejuvenation of a renowned and traditional Italian favourite

Solutions Website
Di Lucca To Go Logo

Di Lucca is a traditional and well-known Italian restaurant in Bogotá. It was important to Di Lucca to maintain their established brand and still refresh their online style to boost their overall sales. 

About the Project

About the Project

The site was designed to offer the same experience that the customers were used to when visiting the restaurant. To accomplish this we made sure that the experience was completely customizable and the menu was visual for the client to see. 

We created an order management interface that allows Di Lucca to manage the orders in real-time making sure that the orders were received efficiently and correctly. 
SEO optimization was completed on the site to have it boost its ranking within search engines, which in turn would bring more traffic to the site and generate increased online sales.

Project Development

The team started redesigning the site by focusing on the restaurant menu, still maintaining the brand image while updating the site's look. With the use of geolocalization, we were able to facilitate the delivery of orders according to the customer's location.  

The customer experience has been updated to allow them to view images of the menu and create a custom order while still experiencing the Di Lucca tradition.

 Administrators now have a simplified site that they can access to edit the menu, update restaurant content, and revise locations. 

Project Development


Di Lucca now has an online store that allows customers to see the history of all their orders and delivery addresses.

Di Lucca administrators have the ability to make any necessary on-site updates and easily generate customized sales reports which in turn gives them complete control of the digital business. The upgrades also allow communication with customers if they do not live within the delivery area. 

Lastly, the integrated payment system allows customers to pay at home, online, or in-store.