The new and dynamic light fixture brand that needed a name and a website.
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The new and dynamic light fixture brand that Eleni and Nestor had dreamed about for years needed a name and a website. At Backbone, we envisioned the best possible way to promote their innovative approach and to highlight their made-to-measure solutions.
The new and dynamic light fixture brand that Eleni and Nestor had dreamed about for years needed a name and a website. At Backbone, we envisioned the best possible way to promote their innovative approach and highlight their made-to-measure solutions.
The Challenge
Starting from scratch, Backbone thoroughly researched the competition and produced a discovery report to understand the lighting market and Elestor’s position. The discovery process led to a brand name, logo design and a detailed wireframe for the website. The highlights of the website needed to focus on Elestors's made-to-measure solutions, their unique designs while allowing the user a seamless experience.
The responsive website we designed displayed all the necessary information about the company and its history. With such a design, we knew that consumers would be able to view their site regardless of where they were. The complete inventory of Elestor’s products can be accessed from a smartphone or home computer. The brand-new website was more than ready to respond and handle their clients’ growing needs.
Backbone created a modern and stylized site that aligns completely with Elestor’s esthetics and philosophy. The responsive technology and the filters facilitating the search for the client made for a friendly and informative site. The SEO strategy that we implemented ensured that the website would rate higher in searches and find their target audience. The Elestor team can easily access the Expresia CMS and list any new product with the training provided by Backbone.
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