Introduction

A Healthy Partnership For Digital Fruition

Industry Food
Location North America
Year 2018
Services
  • Creative Design
  • Digital Transformation
  • UX & UI Design
Fresh St. Market Logo

Working with Spring Advertising to build out a digital strategy that drove brand awareness online, our technology and expertise worked quickly to create a technical environment that empowered people and ideas.

Getting started

Getting started

The Fresh St. Farms Teaser

Fresh St. Farms is the newest offering from H.Y. Louie, and to whet the appetites of the citizens of Surrey, we worked with Spring Advertising to design and develop its teaser site. This appetizer-sized site was actually the first step towards the central management of all Fresh St. domains, forming the first step in the overall build process.

Development

We planted the digital seed that could grow a sustainable organic business.

We needed to redevelop HY Louie’s Fresh St. Market site, as well as create a teaser site for Fresh St. Farms, and we needed to do it fast.  We also had to ensure the digital investment Fresh St. made today, would form the basis for a long term strategy that paid for itself, empowered multiple departments within the organization, and would remain relevant over time.

We worked closely with our agency partner, Spring Advertising, during the entire process to successfully develop and execute a creative strategy that would achieve all business objectives.

The Right CMS

Fresh St. needed a better Content Management System solution. One that was flexible and easy to use. It also needed to be scalable for future growth and let them do what they wanted, when they wanted to do it.  And it needed to empower a team of people that were not experts in technology.

Our home grown Expression CMS was a perfect fit.  Migration to our technology was done in no time, and we trained them on the system so they could easily change content and architecture themselves.  With Expression in place, all stakeholders could get involved and bring their expertise to the table.  Custom user types and groups ensured that existing processes could be respected and utilized immediately with little organizational change.

Expression’s Software-as-a-Service (SaaS) model also freed H.Y. Louie’s tech team from having to manage servers internally.  Expression’s flexible cloud-based architecture also ensured that the system could scale up to meet future needs, while keeping costs under control.

Outcome

Outcome

When it came to architecting a technical solution, Backbone’s Expression CMS made it easy

Working with Spring Advertising to build out a digital strategy that drove brand awareness online, our technology and expertise worked quickly to create a technical environment that empowered people and ideas.

Within no time, a technical foundation was laid and was immediately used to build out workflows and engage all stakeholders in the development process. 

Expression allowed the site architecture take shape in real time, as well as adapt to change and discussion as the vision and blueprint or the final solution evolved.