Backbone | Superfoods


Creating a website with vitality for nature’s own products

Solutions Website, E-commerce, Web Application
Services Web Design
Superfoods Logo

SUPERFOODS NATURE’S BEST® was the first company to introduce superfoods into pharmacies through a complete range of innovative and natural food supplements. After a recent re-brand, their new website needed to reflect the natural essence of their pure and simplified product line. 

About the project

SUPERFOODS NATURE’S BEST® website needed to reflect the recent rebrand. The client requested a digital asset that would promote their products and align with their new brand positioning. With the majority of today’s consumers conducting product research online before making a purchase, it was imperative that we communicated SUPERFOODS’ natural authenticity to potential customers through their redeveloped website.

Project development design

Project development design

We designed a responsive website that conveys company information and its history. With a responsive design, we knew that SUPERFOODS consumers would be able to view their site regardless of where they are. Whether they’re browsing from a smartphone in the natural food aisle or on a laptop at home, they can easily view all of the product offerings right at their fingertips.

With a responsive website, our team was certain that we could put SUPERFOODS into the hands of more consumers, regardless of their browsing location. Beautiful imagery was key to reflecting the simplicity and organic nature behind their products.


Within the product page, our team divided SUPERFOODS’ products into different categories, such as detox, energy, memory, stress and more. We surrounded this with backgrounds and artwork displaying natural imagery. Our goal was to display the basic material and ingredients of each product, without appearing clinical.

Group users


Once clicking on a product of their choice, consumers are provided with basic item information, ingredient details and the suggested use. Under each product, users can also see other related information, such as product benefits and related items.
We also created a section called “Discover SUPERFOODS” where users could find helpful information and health benefits. 
In the new blog section, we attached health and wellness articles written by doctors, nutritionists and other health specialists with tips and current trends. 


We also created a portal section, where SUPERFOODS’ collaborators can log in with their user info and download marketing materials.



SUPERFOODS now has a digital asset that can serves as the framework for their new brand image. New products and categories can easily be added, while maintaining the organic look and feel of the site, as a testament to their all-natural ingredients.

They now have long-term digital assets that will grow with them, and serve as their strongest advantage. By implementing the right e-commerce platform, they are leading the way unlike many retailers who are still using Shopify and similar platforms for their e-commerce needs. We find these systems are unable to tackle complex product data presentation and workflow requirements.

Next project

Superfoods is now a Digital Company. Wanna make the switch?