Repositioning a next-generation telecom provider through a scalable digital platform
Modulus, a leading Greek telecommunications company specializing in VoIP and cloud communications, partnered with Backbone to transform its digital presence into a performance-driven growth platform. With ambitions to become the leading alternative telecom provider in Greece, Modulus required more than a visual refresh. They needed a system built for clarity, scale, and measurable business impact.
The Challenge
The new platform needed to serve small business owners, IT managers, enterprise decision-makers, partners, and prospective employees, all while simplifying navigation and strengthening conversion paths.
Beyond experience design, the website had to integrate with Hubspot CRM for lead management, connect to internal ERP systems for dynamic pricing, improve SEO performance, and provide internal teams with full content autonomy.
We began with an in-depth discovery phase that included stakeholder workshops, competitive benchmarking, content audits, and keyword analysis. This allowed us to define measurable KPIs, map user journeys, and establish a detailed architectural blueprint.
User stories and flows were developed for each persona, ensuring the final structure addressed real user intent rather than internal assumptions.
Expresia served as the technological backbone of the project, providing a centralized and scalable digital foundation.
The Outcome
The launch of the new Modulus website marked a significant step in the company’s digital evolution.
The platform positions Modulus as a premium, technology-forward telecom provider and provides the operational flexibility required to support future growth.
Backbone continues to support Modulus through ongoing optimization, system enhancements, and strategic digital evolution initiatives.
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