A Dual-Domain Digital Transformation
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As the Group evolved beyond a traditional automotive business, its digital presence no longer reflected its scale, complexity, or ambitions. Backbone partnered with Sfakianakis Group to design and build a unified digital ecosystem that could support both corporate communication and high-performance customer journeys.
The Challenge
Sfakianakis Group was operating within a fragmented digital landscape made up of legacy systems, multiple microsites, and overlapping content responsibilities. The existing website attempted to function simultaneously as a corporate presence and a retail platform, resulting in unclear navigation, diluted messaging, and operational inefficiencies.
At the same time, the Group’s identity had outgrown the perception of a traditional car dealer. Sfakianakis needed to clearly communicate its role as a modern mobility provider while supporting complex business operations across brands, regions, and services.
Backbone delivered an AI-augmented, API-first solution built on Expresia, our proprietary Digital Experience Platform designed for complexity at scale.
Technical Foundation: Expresia
At the heart of both websites lies Expresia—a headless DXP that provides:
Automated Vehicle Inventory & Pricing
We integrated with the client’s internal inventory systems and third-party dealer feeds via custom-built APIs that:
This eliminated the need for manual listing updates and reduced time-to-market for new stock.
We developed an intuitive, interactive map and location directory, giving users the ability to:
This significantly reduced customer friction and improved offline conversion points.
For the corporate site, we designed a sleek, modern interface that:
The Outcome
The launch of the new Sfakianakis digital ecosystem marked a foundational shift in how the Group operates online.
Beyond performance improvements, the transformation successfully repositioned Sfakianakis from a traditional dealer network to a modern mobility solutions provider.
The platform now supports both brand evolution and operational scale, providing the flexibility required for future growth across markets, services, and digital channels.
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